This project aims to create a unique design service in teams, derived from literature reviews and designed to address a real-world issue that does have a solution yet. It involves synthesizing research to conceptualize the service, integrating UX principles for user-centricity, solving tangible problems through design, crafting a resonant brand identity, and producing a brand guide for consistency. Additionally, an explanatory video was created to encapsulate the service's essence, problem-solving approach, and identity.

Project Objectives:

+ Understand UX (User Experience) behaviors
+ Incorporate real world problems within your design solution (a service you create/invent)
+ Create a brand and identity system that tells the story of your design service
+ Present your brand/identity in the form of a brand guide and an explanation video